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Challenge
New banking company needed a UI that felt trustworthy for financial services while being engaging and approachable to attract modern users.
Solution
Created a responsive design system with cross-device adaptability, biometric authentication, and WCAG compliance. Built wireframes and prototypes in Figma.
Impact
Built to drive higher user engagement and faster onboarding through responsive design, biometric security, and WCAG-compliant accessibility.

Challenge
Hotel booking platforms struggled with user experience gaps that hindered conversions and customer satisfaction.
Solution
Researched competitors, identified benchmarks, analyzed user needs through journey mapping and affinity diagrams in Miro, and ideated solutions via Figma prototypes.
Impact
Delivered a user-centered design that enhances usability and customer experience throughout the booking process.